MarketingCRM

Generate More Leads with SimpleCRM

Marketing function is all about market research and generating high quality leads & opportunities for the sales team. This typically involves appropriately segmenting the market, targeting the right potential customers and positioning the company offerings towards the selected market. These activities can be driven against new leads/targets to identify new potential customers and also towards existing customers to increase the share of their wallet.

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Marketing CRM helps in achieving these objectives in various ways:

1. Automate collection of leads from all sources

In addition to direct manual entry of leads, Marketing CRM can automate the lead data capture through company websites and landing pages of social media platforms like Google Ad Words Campaigns, Facebook, Twitter, etc. Information entered by potential customers on such sites automatically creates lead into the system without manual intervention. Marketing CRM can also automate bulk upload of 3rd party marketing databases through excel import mechanism. Through telephony integration, incoming enquiry calls can also result in automatic lead capture. Incoming emails to a designated mailbox can also be set to create leads into the system.

2. Consolidate all marketing data into a single repository

Marketing CRM enables marketing team to consolidate all their targets, leads, contacts, market research articles, marketing collateral and other market & customer data into a single system. Leveraging the reports & dashboards functionality within SimpleCRM, the marketing team can then analyze and segment the data into different groups to be targeted later. SimpleCRM provides ability to target the desired market segment with email, newsletter, sms and other types of campaigns with specific collateral stored in the CRM system.

3. Optimizing marketing spend

By analyzing reports available within SimpleCRM, the marketing manager can analyze the business won from various lead sources over a period of time. For example, the report may indicate that most of the leads generated/won are from Google Adwords campaign as compared to those generated through newspaper ads, thereby indicating to reduce marketing spend on newspaper ads in favor of social media marketing campaigns. Such actionable business insights from Marketing CRM helps the marketing team to generate more high quality leads with the existing marketing budget.

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Targeted Campaign Management

Create target list from multiple modules like leads, contacts & through reports builder identify the specific target list.

Create marketing lists and groups using specific criteria.

Record and re-use successful campaign lists or import existing mailing lists.

Create sub-lists of responses for future campaigns.

Send personalized and individualized email campaign to all targets.

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Campaign Budget & Calculate ROI

Calculate the actual revenue earned through the campaign versus the estimated expected revenue. It also reflects the actual cost you incurred by executing the campaign versus the budget that you set for the campaign.

Help marketers and salespeople to know where to focus email-marketing efforts to lead a customer through the funnel and make a sale.

Maintain Marketing Collaterals

Use the Documents module to create and manage marketing collaterals that you share across the globe with internal users and prospective customers from time to time.

Marketing CRM enables marketing team to consolidate all their targets, leads, contacts, market research articles, marketing collateral and other market & customer data into a single system.

SimpleCRM provides ability to target the desired market segment with email, newsletter, sms and other types of campaigns with specific collateral stored in the CRM system.

Marketing Collaterals
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Marketing Analytics & Report

A campaign’s status displays data such as the number of messages sent and the number of messages that bounced back; how many targets viewed the campaign message, the number of lead and contact records that were created, and so on. This enables you to evaluate the effectiveness of the campaign for further action.

Track, analyse and run more campaigns depending upon the interest levels of targets.

Lead Capture From Multiple Channels

SimpleCRM helps in capturing leads through a wide variety of mechanisms. Not only does it automate lead capture from traditional sources such as incoming emails, outbound or inbound calls, bulk leads from 3rd party sources, websites etc., but it also enables automatic lead capture through social listening, especially from Facebook and Twitter.

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Web-To-Lead Forms

Create leads from website visitors or other online locations.

Generate a web-to-lead form and place the form on an external website.

Wizard-driven web forms capture online enquiries which can be customized, branded and used for a variety of marketing campaigns, from free trials to event registration, online surveys and more. Form data can be imported directly into CRM and into the hands of the right sales person.

Lead Management

Manage and track new leads in SimpleCRM and follow-up on key sales opportunities.

Track the source of leads with powerful reporting tools.

Assign leads to sales professionals using rule based assignments.

Identify and measure leads using the leads pipeline.

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Listen and engage customers on social

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and Linked In. Monitor your global sentiment and brand presence.

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