real estate

Sell & Lease More Properties Using Real Estate CRM

Sell & Lease More Properties Using Real Estate CRM

Customer Relationship Management (CRM) is a powerful  system that can be deployed either cloud or existing IT infrastructure or in a data center of your choice. It provides instant access to critical customer data on your computer, mobile and tablet, opening up a world of opportunity for sales as well as services !!

Like most other Businesses, companies in the Real Estate sector also need to be at the forefront, by differentiating itself from its competitors at every stage. This begins with customer acquisition , customer service, delight and continues for lifetime to ensure customer loyalty and brand advocacy.

 

 What are the benefits of CRM for Real Estate?

1.Maintain and track flats, plots, and units inventory

It is important that all records pertaining to development are tracked and maintained, as knowing these makes it possible to plan promotion, sales as well as manage and deliver commitments. When you track all records of flats, plots and units inventory it helps you to stay updated and plan accordingly to the requirement. CRM helps you store all your data on a single platform, which can be accessed and updated anytime and anywhere.

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Social CRM

CRM with Social Media

CRM with Social Media

How would you like to have a house on the top floor of a high rise, with a spectacular view but no elevator in the building? This is exactly what you would experience on when you invest in a system which deals with just static and not dynamic data in today’s fast moving world!! The key to this is Customer Relationship Management(CRM) linked to social media
Customer Relationship Management(CRM) is the need of the day. Today’s customer is spoilt for choices. As soon as he plays with the thought of going for some product or service, there is a long list of providers in front of him. What is it that would differentiate you from others in this list? The answer to this is how quickly you reached out to him and how you completely delighted him/her with your knowledge about the requirements and suggestions based on age/occupation/geography and such other demographic factors. This is possible with help of a CRM tool.
However, the information that we have needs to be constantly updated and there should be a mechanism which helps us reach out at the earliest, to prospects as well as existing clients. This is where Social CRM comes to our rescue!!

What is Social CRM?
Social CRM (Customer Relationship Management) is use of social media services and technology integrated with CRM to enable organizations to engage with their customers.

Why Social CRM?

We can broadly look at two use cases of Social CRM:
Social Engagement with prospects: Social CRM tools allow businesses to better engage with their customers by listening to sentiments about their products and services, tracking their opinions on various features, getting an idea how influential that person is, in his/her social circle.

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5 Quick Benefits of a CRM

 

5 Quick Benefits of a CRM
Every business needs to evolve and adapt over time. With growing competition and customer requirements business dynamics have changed and one cannot rely on traditional tools, such as Excel & Outlook, for managing sales, marketing and support. CRM provides a strategy to consolidate customer information, maintain relation with customers, keep sales managers updated with the latest market and customer information, and helps businesses grow.A CRM is more of a necessity than luxury, which is why today companies are rushing to get on the CRM bandwagon.
CRM helps organizations to:

 

Retain customers
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz.
The ultimate goal of any business is to retain its potential customers. At no point you would want to lose your customers who are giving you sales benefit. A personalized relationship with customer can go a long way in retention of the customer. A CRM helps you acquire customer complaints received through calls and emails, cataloging them in an appropriate category and work towards grievance redressal which leads to creation of strong customer experience and their retention for the company.

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15 Practical Challenges in CRM Implementation

15 Practical Challenges in CRM Implementation

Plan vs Reality small

Challenges in CRM Implementation can be broadly categorized into:

  1. People Challenges
  2. Technology Challenges
  3. Business Process Challenges
  4. Other Challenges

People Related Challenges in CRM Implementation

#1 Lack of senior management sponsorship

challenges in crm implementation - lack of mgmt support

 

  • CRM initiative solely driven by IT team without management buy-in.
  • Business users unclear or unconvinced on benefits of CRM.
  • Management not willing to commit to enforce CRM adoption.
  • Underestimating Change Management demanded by CRM.

Mitigation – Having an internal CRM champion from executive management.

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