About Us


About Us

SimpleCRM founders initially started with a successful SugarCRM practice in 2004. By 2010, after delivering hundreds of successful CRM projects globally, it became apparent that large organizations across Asia required an enterprise grade, comprehensive CRM solution, but with a pricing model that was cognizant of the realities of the local economy. In response, in 2011 SimpleCRM product line was introduced specifically to address this need.

Simpleworks Business Solutions Pte Ltd (SimpleCRM) began as a customized solution on Sugar open platform with our first customer - HSBC InvestDirect (India). At its peak, HSBC InvestDirect had over 1200 users successfully managing sales and support operations on SimpleCRM. Since then we successfully delivered several large scale deployments on SimpleCRM platform. For example, our customers like Union Assurance, Karvy, Askme.com etc. have thousands of users managing sales, support and operations on SimpleCRM. Today SimpleCRM has matured into an enterprise grade, highly scalable, comprehensive and cost-effective CRM of choice for large enterprises in Asia. SimpleCRM is headquartered in Singapore and has offices in India (development centers in Bangalore & Nagpur and sales & support offices in Mumbai & Delhi) and Sri Lanka (sales & support office in Colombo).

Our strongest differentiator is our team of industry experts, who have come together to start this venture after gaining decades of expertise in executing enterprise software projects, especially CRM projects, globally. As a product SimpleCRM is being constantly upgraded to incorporate the latest CRM features and best practices across the globe, including leveraging components of other stable SugarCRM forks such as SuiteCRM. In the last couple of years, we have incorporated several powerful modules in SimpleCRM, such as Advanced Routing & SLA Workflow Engine, Android & iOS Mobile Apps, Financial Needs Analysis module, Digital Account Opening module, AI Chatbots and others. The UI has also been upgraded and we have also added powerful social media capabilities to enable true Digital Marketing. We have partnered with IBM and AWS extensively use their platform for performance & scalability testing for thousands of users.

There are several reasons why you would want to consider our services. Please allow us to suggest a few:

  • We have pre-developed vertical solutions for Call-Centre, Insurance, Telecom, Financial Services, Education, Real-Estate, IT Services, Manufacturing and Dealership sectors. This allows us to rapidly prototype and demonstrate main aspects of the final solution before you make significant investment.
  • Our consultants include industry experts having decades of experience in the enterprise software industry, especially CRM. This ensures that your business objectives are well understood & analyzed and the final solution accurately represents the business vision and delivers the promised benefits.
  • Our prior experience working with Asian customers has taught us well about the price sensitivity of this market and we endeavor to offer very cost effective solutions. We take pride in designing solutions that provide a high Return on Investment (ROI) at a low Total Cost of Ownership (TCO).

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